Rhetoric is a lifestyle brand that empowers self-efficacy and supports a unique lifestyle by introducing a zero-waste lunch box kit with bojagi wrapping. The logotype visualizes the recurring routines, based on the idea that a constant daily routine itself can be a compelling way to spread a sustainable lifestyle.
As you unfold the bojagi, you can see the geometric shapes wrapping around the lunch box. The graphic patterns for Rhetoric were created by reinterpreting the form of cityscape and nature.
CLIENT: Rhetoric
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PACKAGE DESIGN, PHOTOGRAPHY, BRAND FILM DIRECTION: Rhetoric
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PHOTOGRAPHY: Jinsol Kim
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BRAND FILM: Junovation
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BRAND FILM: Junovation
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LOGOTYPE TECHNICAL AMENDMENT: Jin Lee
