BRAND CREATION - Way Forward Mediation Services
Creating a brand from scratch is always an exciting challenge, especially when it's for a Mediation Services Business like Way Forward Mediation. It's a critical step in building trust with your clients and making your business stand out in a competitive market.
The first step in this process was to understand the client's needs and objectives. We conducted several consultations to determine what the client wanted to achieve with their brand. We wanted to create a brand that would inspire hope and confidence in their clients while also highlighting the unique value they bring to the table.
With this information in mind, we worked on creating a memorable and catchy name for the business. We came up with "Way Forward Mediation" as it perfectly encapsulates the positive and uplifting message the client wanted to convey. It's a name that suggests a guiding light, a beacon of hope, and a way to move forward through difficult situations.
Once we had the name in place, we moved on to designing the brand identity which included the logo and brand stationary. We chose a green and terracotta colour scheme to represent growth and stability, respectively. The logo features a maze icon, which perfectly complements the name and reinforces the message of guidance and direction.
Overall, the process of creating the Way Forward Mediation brand was both challenging and rewarding. We're thrilled with the end result and confident that it will help the client achieve their business goals while also positively impacting the lives of their clients. Hope you enjoy.
