![african African Design corporate Corporate Identity south africa Startup Black History black history month brand identity johannesburg](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3c360e169397739.644bb27a6e162.jpg)
Launched in 2022, Motherland OMNi, is an integrated media & marketing solutions business that uses a 360 degree approach that’s informed by consumer behaviour, and aggregated insights that result in impactful conversations and engagement.
I was commissioned to design a logo that speaks to an expansive business, which is not only authentically and unapologetically African but can also that can speak up on a global stage with confidence.
![african African Design corporate Corporate Identity south africa Startup Black History black history month brand identity johannesburg](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a0576d169397739.644bb27a6d528.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/a7e5bb169397739.644bb279b16d8.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/9a5796169397739.644bb279b0958.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/21fbf6169397739.644bb279630c1.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/790b20169397739.644bb27963ddf.jpg)
![african African Design corporate Corporate Identity south africa Startup Black History black history month brand identity johannesburg](https://mir-s3-cdn-cf.behance.net/project_modules/1400/660130169397739.644c2584528f9.png)
Motherland OMNi are the connectors that can switch on and switch up and the logo is inspired by this idea. In addition to the logo, colour palette and stationery, I also explored ways in which the identity could be further expanded and translated onto garments to become a wearable brand.
![african African Design corporate Corporate Identity south africa Startup Black History black history month brand identity johannesburg](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f69f71169397739.64511dcb8b56d.png)
![african African Design corporate Corporate Identity south africa Startup Black History black history month brand identity johannesburg](https://mir-s3-cdn-cf.behance.net/project_modules/1400/abfa05169397739.644bed476127c.jpg)
![african African Design corporate Corporate Identity south africa Startup Black History black history month brand identity johannesburg](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f72b09169397739.644bb27a6b839.jpg)
![african African Design corporate Corporate Identity south africa Startup Black History black history month brand identity johannesburg](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e6e877169397739.644bb27a6c6a2.jpg)
![african African Design corporate Corporate Identity south africa Startup Black History black history month brand identity johannesburg](https://mir-s3-cdn-cf.behance.net/project_modules/1400/48df44169397739.644bee7a5eddf.jpg)
![african African Design corporate Corporate Identity south africa Startup Black History black history month brand identity johannesburg](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7c1d0a169397739.64d7887eeb889.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/8beaee169397739.644bb27a1616a.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/91270c169397739.644bb27a14f83.jpg)
Thanks for viewing!
Please appreciate if you like the work or click here to check the project out on my website.