The Hollies has become a lot more than just a Farm Shop over the years featuring, Butcheries, Coffee Shops, a Delicatessen, Forest Lodges, Hideaways and a Caravan Site. To showcase this a brochure was designed to show off each area of the business. Its primary use was for shows and events that The Hollies had a presence at.

 

The concept was to create a brochure that was very visual, with each area of the business being clearly defined. This was done by splitting the brochure into four main sections – grow, shop, eat and sleep, which are the four main areas of The Hollies. Each section was split by a page of relevant illustrations, with The Hollies green brand colour making the background. Key words were used to support the visuals, with themselves becoming typographic arrangements.

 

The brochure was printed onto uncoated stock to give it a rustic feel that relates to where the business started – as a Farm, Shop. A local suppliers map was also designed to accompany the brochure to help support The Hollies local credentials.