"Muscool" GYM concept design is a minimalistic one. The brand audience is predominantly both female and male, and is about combining strength, balance, flexibility and mobility with an innate understanding of how to make the body work to bring about the freedom of movement, so the outcome needed to stay true to it’s community and values.

 

The naming derived from ‘Muscle’ and ‘Cool’, so it's about energy and coolness.

Muscool is energetic and cool at the same time.