It Melts! - Packaging design
This concept packaging is a result of a school assignment where each student was asked to combine randomly chosen brand passion, product and visual aesthetic to create a packaging. In my case the brand passion was melting glaciers and the product was chocolate.
With the packaging I wanted to tell a story about the state of the glaciers. In the front of the chocolate bar everything seems to be fine, the ice is intact and the bear looks to be fine. However, when you turn to the backside of packaging, you can see a contradicting story. The ice is melting and the bear is drowning.
