Cat Amongst The Pigeons is a winery that exists to do things differently, crafting award-winning wines celebrating and reimagining the hallowed terroir of the Barossa, Australia’s premier wine region.
With a strong concept, storyboards and art direction from Weave, we were engaged
to bring the Cat Amongst The Pigeons story to life in motion. With a slew of technical challenges to overcome, we embraced a variety of production techniques, including 3D, live action, cel animation, and clever compositing to cohesively tie all the animated elements together.
The result is a short, engaging story about this unique Barossa winery that embodies individualism and authenticity.
Credits
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Client — Cat Amongst The Pigeons
Brand Agency — Weave
Storyboards — Weave
Animation Studio — Never Sit Still
Brand Agency — Weave
Storyboards — Weave
Animation Studio — Never Sit Still
Sound Design — Smith & Western
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Studio Director — Mike Tosetto
Producer — Sharon Lim, Darcy Green
Project Lead — Ben Walker
Animation & Compositing — Nancy Li, James Vallance, Ben Walker, Supriya Bhonsle, Zoe Crocker, Howe Tom 3D Animation — Nancy Li, Bruno Borio, Howe Tom
Animation & Compositing — Nancy Li, James Vallance, Ben Walker, Supriya Bhonsle, Zoe Crocker, Howe Tom 3D Animation — Nancy Li, Bruno Borio, Howe Tom
Selects from the 'When You Know' campaign video.
CAMPAIGN CUTDOWNS & REFORMATS
15s cutdowns of the 'When You Know' campaign video (in 9x16 & 1x1 formats).
6s cutdowns of the 'When You Know' campaign video (in 4x5 & 9x16 formats).
Early R&D for compositing of live action cat footage (framerate, texture, linework & edge treatment).
Additional R&D for compositing of live action footage (level of detail, shadows & fidelity).
R&D for styling 3D cat to better control choreography (level of detail & lighting/shadow treatment).
HUMAN CHARACTER EXPLORATION
Exploration of level of detail & fidelity in distant background characters.
HANDS CLOSE-UPS DEVELOPMENT
Exploration of 2D puppet rigs to emulate live action movement.
Exploration of live action vs. 3D hand rig, as well as style treatment for soil spill
(high contrast footage, solid fill, particle simulation & gestural strokes).
(high contrast footage, solid fill, particle simulation & gestural strokes).
3D SCENE DEVELOPMENT
Early exploration of level of detail & realism within 3D scenery.
MOTION TYPE EXPLORATION
Exploration of type animation (ink bleed reveals vs. classic streamlined eased shifts).
SCENE TRANSITION EXPLORATION
Exploration of mechanisms to transition between greater scenes within style.
Overlapping action vs. match cuts to transition to/from wine label in product shot.
OOH APPLICATIONS
Out Of Home applications developed using key visuals created for the hero brand campaign video.
THANK YOU.
