VR FILM FOR INDIA'S LARGEST STEEL MANUFACTURER
Objective:
JSW Steel, India's largest steel manufacturer wanted to showcase their manufacturing facilities to prospective clients across the globe. This was to win more manufacturing contracts. The issue was most of these prospective clients, instead of visiting the steel plant to ascertain JSW's manufacturing capabilities, would rely on emailers/ newsletters/ magazines/ general news to make a decision. This was detrimental for the business.
JSW wanted a solution for this problem.
Insight:
Experience is better than sight! People tend to believe when they experience it firsthand. In this case, the only way to win their prospective clients over was by giving them an 'immersive experience'.
Idea:
It was decided that we do a VR film for JSW steel. A VR film that gives the audience an immersive experience into each process of the steel plant.
Technology: Oculus VR
Skills used:
Script writing, Creative direction, Production, Project management.
Find below the final script for the VR film:
PS: I cannot upload the final film since the file size is too large. However, I can present it when we meet personally.
