Seasons of Love Festive Decoration
We were appointed to conceptualise and design festive decorations with the theme of ‘Seasons of Love’ in a Christmas Village setting for 16 far east organisation malls across Singapore for Christmas 2022 and changeover to CNY/Vday in 2023. Christmas is about the spirit of giving. To communicate the idea of gifts, we approached our design with an overarching concept of Abundance, anchored by the story of gifting in the 12 days of Christmas in a Christmas Village setting.
As the mall ushered in the Lunar New Year, we retained the theme of abundance by replacing the Christmas village with a collection of flowers, butterflies, animals and
love letters.
Key visuals were designed to be adapted to various applications across different malls and used in marketing materials, such as ShopFarEast app games and free gifts to engage shoppers and complete the shopper’s Christmas experience. Immersive Christmas decorations also became a picture-perfect backdrop for shoppers to take pictures and create memorable experiences during their festive shopping.
