Summer is here, and this year it's hotter than ever!
Working on this particular project for our long time client: Grab Vietnam, we were tasked to illustrate the unique 'culture' of Vietnam during this hot season, while a;so highlighting how their services adpapt and satisfy their customers' needs when battling against the sun (and traffic jam)! ☀️🚙
👇 Let's take a look at the process below.
Part 1: The Illustrations
Showing constrast is the key creative direction for this advertisement: outside - inside, warm - cool mood & tone, discomfort - convenient. However, in order to elaborate this idea, our client decided to go for quite a unique approach: blending 2D and 3D materials together, therefore creating a
mixed media visual that we were excited to execute!
By utilizing the warm vibrant minimal color palette, combined with fire-liked smoke scattered around the overall visual, the 2D illustration really depicts such an intense and suffocated
atmosphere of Saigon during this season.
atmosphere of Saigon during this season.
Part 2: The Car
The car symbolizes the core message that our client wanted to tell: modern, convenient,
comfortable, and full of "rewards" for you to get. 🍌🍇🍉
👇 Draft version 👇 Some alternative final versions
Part 3: The Photoshoot
Part 4: The Final Outcome
✍️ Credit:
Client: GRAB VIETNAM | Agency: Grab Inhouse - Creative Team
Creative: Linh Huỳnh | Photographer: Phương Nam
Photo Assistant: Thái Lộc, Từ Triệu Tạp
DI Artist: Minh Quân | 3D Artist: Lê Anh Nhân | 2D Illustration: Click On Studio
Studio Producer: Thanh Huyền, Minh Tâm | Post Producer: Hồng Nhung
Stylist: Như Nguyễn | MUA: Nguyễn Vân Anh, Nabi
Food Stylist Team: The Pink Pig
Communication: Fuc
Creative: Linh Huỳnh | Photographer: Phương Nam
Photo Assistant: Thái Lộc, Từ Triệu Tạp
DI Artist: Minh Quân | 3D Artist: Lê Anh Nhân | 2D Illustration: Click On Studio
Studio Producer: Thanh Huyền, Minh Tâm | Post Producer: Hồng Nhung
Stylist: Như Nguyễn | MUA: Nguyễn Vân Anh, Nabi
Food Stylist Team: The Pink Pig
Communication: Fuc
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