KIN Forms Ramadan Campaign
Working with KIN, a local homeware brand, I was tasked with creating a comprehensive strategy for their Ramadan Campaign. My responsibilities included developing a strategy and mood board that aligned with the brand's values and vision. I also curated a selection of homeware items that would be used for the shoot. Through collaboration with the brand, I was able to create a campaign that showcased the beauty and versatility of their products while remaining relevant to the cultural significance of Ramadan. To give the products the essence and sense of Ramadan it needed, I collaborated with a professional cook (Asmaa Gaber) to prepare the food that was presented in the product line. My role also included photographing and editing the images to create visually appealing content that would engage the brand's target audience. Additionally, I created a comprehensive social media content calendar that aligned with the brand's objectives and values. I was also responsible for supervising a junior content creator (Reem Youssef), who assisted in creating engaging reels that showcased the brand's products.
