BRIEF
During my university experience, I had the privilege of collaborating with the renowned art festival called 'Disrupt'. Disrupt is known for organising art exhibitions that unite professionals from diverse design fields, engaging them in a variety of activities.
Unfortunately, the event was interrupted due to the devastating COVID-19 pandemic, putting it on hold indefinitely. However, as the world gradually reopens again, Disrupt is preparing to make a comeback and to reignite the excitement surrounding this years event with a new sub-brand.
WHAT DID I DO?
The task I undertook was finding an alternative name for the event and creating a range of merchandise that would complement it, including a hoodie, poster, billboard and two additional items of my choice. After experimenting with a range of words I found the word 'Surge' to be the most effective when it came to capitalising on the concept of communities uniting and creating a stronger connection with one another.
OUTCOMES
My outcomes would be a hoodie, poster, billboard and for my two additional items I opted for wrist bands and a limited edition Funko Pop collectible. This is due to the fact that they resonate with the current generation and trend of today.
