The event take place in Montreux, Switzerland as it is every year during mid June and July. Because is a two weeks event, it is different than other similar jazz festivals, that are only a week or a weekend. There will be a variety of events, and people will be encourage to visit other parts of Europe. The objective of the rebrand this festival is to attract

a younger public. Through a comparative research with other festivals, we decided to create a new logo and new style for the typography and the image treatment.