Sarah Morris's profile

MPA Roses Pen Pal project

Sarah Morris
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Brief: Find the big idea to promote having a traditional pen pal - one you write to not tweet, wall post or DM. 

Concept: Perceiving letters as 'dying breeds.' Today with technological advances people are less likely to use traditional forms of communication such as letter writing. 

Solution: A fun interactive piece of direct mail in the form of a first aid box, aimed at 8-12 year olds. This is also accompanied by an online presence. The aim of this is to get children writing 'nursing letters back to full health' and saving them. 
letters pen pals Direct mail campaign children
letters pen pals Direct mail campaign children
letters pen pals Direct mail campaign children
letters pen pals Direct mail campaign children
letters pen pals Direct mail campaign children
letters pen pals Direct mail campaign children
letters pen pals Direct mail campaign children
letters pen pals Direct mail campaign children
letters pen pals Direct mail campaign children
letters pen pals Direct mail campaign children
MPA Roses Pen Pal project
Published:
Sarah Morris's profile

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Sarah Morris's profile
London, United Kingdom

MPA Roses Pen Pal project

Brief: Find the big idea to promote having a traditional pen pal - one you write to not tweet, wall post or DM. Concept: Perceiving letters as Read More

Published:

Creative Fields

Attribution, Non-commercialAttribution, Non-commercial