Chewies Donuts
Brand Identity, Website & Social Media
Credits
Supervisor: Dimitris Kanellopoulos
Fonts: Porky's , Overmuch
Photos: Unsplash.com, Pngegg.com, Me (Custom photos)
Concept
Chewies Donuts is a student project regarding my BA in Digital Design @Vakalo Art & Design College.
Welcome to Chewies, a beloved family-owned donut shop with a legacy spanning over 70 years in the heart of Los Angeles. At Chewies, we take pride in crafting handmade donuts bursting with flavor and made with the utmost care. From timeless classics to innovative creations, our menu offers something for everyone, including delectable options for our vegan friends. Join us on a journey of delightful indulgence, where passion and tradition meet to create donut magic at Chewies.
Logo
The logo for Chewies was meticulously designed to capture the essence of indulgence and delight. Inspired by the word 'chew' in Chewies, the logo showcases an open mouth that forms the centerpiece. Within the mouth, a tantalizing donut is depicted being savored, symbolizing the irresistible nature of our handcrafted treats. The color palette chosen for the logo, as well as the overall website design, harmoniously aligns with the brand's identity, evoking a sense of warmth, joy, and deliciousness.
First Drafts (Photoshop)
The Brand
The Color Palette
Moodboard
Branding Applications
Custom Icons
Sitemap
High Fidelity Wireframes
Design Landing Page
Design Menu/Order Now Page
Design Galley/Merch Page
Food Truck
Social Media
Check us out on Instagram and Twitter !
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Thank you!
