After winning the Health & Wealth Raffle in late 2004, the account became my baby creatively. I was Executive Creative Director of E.B. Lane in Phoenix, Arizona at the time, and actually... I love the complexity of this type of account.  They're not creatively driven, although execution is always a concern, they are element oriented. There were only three elements to this campaign; broadcast, print, and a multi-page brochure that was mailed to every single person living in Arizona.

To organize the design, I drew each of the prizes (or close to them) so that the design and production of this brochure could be accelerated with minimal errors.  We knew where everything was to be, and what the values were. Because we were getting images from multiple sources, I wanted everything outlined and stripped into a color, gradation background that represented Fall colors.

This was the actual pencil comp I created to work with the clients for sign off.