Key Takeaway: This project was established in my visual communications class during the spring quarter of 2023. I was asked to create a mock flagship brick and mortar store location for my chosen brand, Dover Street Market. I also had to research the brand's identity. I created a brick and mortar luxury retail location for Dover Street Market in San Francisco, CA.

Objective: Students will demonstrate a visual aesthetic and an awareness of the design applications in the physical environment..

Scope: Students will work together in groups to create a Flagship store for a fictitious company. Students will communicate four major messages through visual presentations that will create a compelling shopping environment for their target customers. Groups will employ the techniques of visual communication discussed during the quarter to deliver their messages with clarity and impact.