The objective here was to design and produce an informational booklet on the San Diego Zoo that portrayed the beauty, attractions, and the overall goals the Zoo has. For my booklet I wanted to keep the style similar to the website but with more elements that are fitting for a booklet. I took inspiration from the website’s color palette, and use of only sans serif that the site has. I wanted each page's layout to be very different from each other, each displaying a new format that will keep the readers interested, but also keep it consistent enough so that each of the pages are unified. There was a lot of trial and error before getting the layouts the way I envisioned them, but it ended up working out in the end.
Software Used:
Photoshop
Indesign
Illustrator
Machinery Used:
Canon ImagePress C8000VP
Horizon Book Binder
Paper Used:
12x18 100 lb Satin Cover Weight Paper
