Matthias – Brand Design

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MATTHIAS | BRAND DESIGN

Naturally Matthias, Naturally from here

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Matthias is a meat processing plant that has been perfecting its craft for 30 years. The company's recipe is built on sourcing fresh products from local suppliers and preparing them according to traditional Polish cuisine.

Main customer problem:

· Difficulty in reaching a younger target group

· Mismatch of content to the target group

The main goal was to combine tradition with modernity to reach a new group of recipients, refresh and systematize the entire brand image, and give it a modern character. These decisions were driven by the new brand strategy, aiming to make Matthias relevant to both loyal customers and a younger, more dynamic audience.

Brand Design — 2020-23

The logo redesign was the first step in developing a cohesive visual identity for the brand across various platforms.

A flexible system of visual elements was created, allowing for the creation of diverse compositions and layouts.

This has led to new projects, such as:

· layout of stores and elements of indicators, like architecture and interior design (walls, display windows, glass panes, refrigerators, flags) as well as posters, price lists, advertising boards, etc.,

· packaging design and new product lines (various types of packaging, labels, product stickers, product line markings, etc.),

· marketing materials: billboards, banners, posters, leaflets, roll-ups, press and television advertisements, internet banners, graphics for social media, brochures, invitations, etc.,

· presentations and digital offers,

· occasional print (business cards, envelopes, price lists, calendars, product cards, document templates, etc.),

· company gadgets (t-shirts, caps, internal devices, etc.)