ZINE: DUNIA TULI
Tunarungu? Tuli! Many people think that the word deaf is a harsh word.
Deafness is a social culture and not a kind of disease. Zine: Dunia Tuli was created to counteract the wrong perceptions and stigma attached among hearing friends, especially in Indonesia. This zine raises A-Z content regarding Deaf Awareness.
Zine: Dunia Tuli plays a variety of illustration styles, fonts, and layouts that are fun and quirky to show inclusiveness. We also play with a pop of fun colors and Gen Z-appropriate.
As part of promoting this Zine, we are holding a 360 initiative project holding theme "Deafining Silence". This campaign plays on the paradoxical idea of a "deafening silence," drawing attention to the fact that silence can be as powerful and impactful as sound. We created a pixelate illustration and bubbly-style typography as our hero by highlighting a playful and noisy visual.
Art Director: Elyona Arasy
Copywriter: Alifia Berizky
