We designed and created these characters to showcase the products on sale for Black Friday 2022.
The products were targeted at young professionals and twenty-somethings so we styled the characters, coloours and environments to appeal to that demographic.
Credits:
Client - Xiaomi
Creative Director - Oz Smith
Motion Design & Animation - Soma Studios
Character Design - Jeric Ilagan
Modelling and Rigging - Jess Herrera
EP - Charlotte Parsons