Dairy whey-based dry ingredients from Primemilk are a good choice for manufacturers of bread, confectionery and meat products. The product is enriched with vitamins and minerals and is easy to use. It was necessary to develop a brand that would adequately present the product on the market.

Airy Dairy is a rhyming, rhythmic and visually harmonious word combination that conveys the product's delicate, airy texture and refers to its category. The agency continued to reveal the nature of the naim in a logo with soft, rounded shapes.

Airy Dairy's palette is a deep blue and white. This solution helped to create a concise and modern image. To emphasize that the product belongs to the Primemilk brand, the agency introduced round elements into the design, symbolizing the ingredients. They are used in the corporate style, package design and the logo as a diacritical mark and a dot.

Fabula Branding took inspiration from the textures and properties of the ingredients to conduct a food shoot. The photos helped to communicate the products in an accessible and beautiful way in a digital environment, as well as to brand the media.

Airy Dairy took its place in the company's product portfolio, influencing the architecture and creating new communications for the powerful Primemilk brand.