Label Apparel, a dynamic streetwear brand from Cali, entrusted us with launching their highly anticipated Energy Collection. Our campaign focused on a simple and fresh aesthetic, combining studio photography with compelling advertising pieces. Tailored for social media, particularly Instagram, we captivated fashion enthusiasts and established Label Apparel as a formidable force in streetwear.
We focus on producing four types of pieces: studio lookbook to produce photographs that would be used in the online catalog, photographs of the garments without a model to give a real image of the product, photography with natural light outdoors for more organic advertising on stories, and informative pieces with graphic elements for the expectation campaign and have more dynamic and compound elements within the feed of the brand.
My role was as a producer, photographer and retoucher. I was in charge of coordinating the staff, scheduling the spaces, designing the schedule, I took the photographs and retouched them in photoshop and finally designed the pieces with
