Being in the market for XX years, at 2013, Asian Geographic The Read Magazine has been revamp to aims to get through a younger public and focuses on current events. The magazine was divided into different section, with each section crafted and treated different to give each its character and personality. But at the same time, not forgetting to be inlined with the initial art direction.
DOG EAR, a way we use to mark where we last left the book we read. It also signify the way "The Read" has stop, rethink how it should continue be presented in the new reader target. This gives inspiration how the new looks of the logotype and magazine should look. The triangle, which resemble dog ear, is the new element, which is place and blend in, into the new logotype and magazine.
The new logotype, just like the magazine, is custom made to look modern and sharp. The color palette is fresh, bold and reminiscent of bright, colourful and bold. The design layouts, with the highlights and out-of-the-box text, were carefully designed to communicate the brand's determined purpose of breathing life into the magazine.
