We have just completed an identity job for Supertanker. In total we build 25 small wooden alphabet blocks and 15 big cardboard alphabet blocks that form is the foundation of the companies identity. They are meant to be played with and re-arranged to spell out different messages 
in different contexts. The big blocks are meant to be placed at the reception of the Supertanker offices so that they can both display the name of the company but also be re-arranged to spell out other messages that the company might want to communicate to Supertankers employees or guests.