Franklin Gothic: The Font That Made Headlines is a typography study booklet that seeks to examine the unique properties and uses of the Franklin Gothic typeface released by the ATF during the early 20th century.

 

Referencing it's heavy utilization during the mid 1900's in newspapers and print advertisements, the booklet has been designed around those unique aesthetical qualities that gives it character and historical value.

 

Using such methodology allows the viewer to examine the beauty and simplicity of the font, in an environment it has been concepted to exist within & flourish.