Print and outdoor campaign for
The concept has to dramatize a relevant benefit for the target, mostly construction workers, wich is that finally they will find everything they need in one single place.
Headline: Believe it / Surprise! All the supplies you need in one single place.
Agency: Mibalia
Creative Director: Carlos Gandolfo
Art Direction / Illustrations: Sergio Naranjo
Copywritter: Angela Capitán
