TAOBAO-IP Creative&Design|淘宝拍拍乐50个商品公仔IP形象设计
May.¹⁰.2023
Client :淘宝
Agency: 混合兽Unione
这次,淘宝与混合兽团队再度一拍即合,创作50+全新的潮流商品公仔
从0到1一起打造「淘宝拍照」最新互动游戏——拍拍乐
基于大家日常的网购习惯,我们从中挑选出一批商品代表,并将其制作成元气十足的3D商品公仔
用户通过手机淘宝参与拍拍乐互动,即可收集公仔,赢取大额红包(两眼放光.jpg✨)
Client :淘宝
Agency: 混合兽Unione
这次,淘宝与混合兽团队再度一拍即合,创作50+全新的潮流商品公仔
从0到1一起打造「淘宝拍照」最新互动游戏——拍拍乐
基于大家日常的网购习惯,我们从中挑选出一批商品代表,并将其制作成元气十足的3D商品公仔
用户通过手机淘宝参与拍拍乐互动,即可收集公仔,赢取大额红包(两眼放光.jpg✨)
This time, Taobao and UNIONE cooperated to create 50+ new 3D characters
We created an interactive game called PAIPAILE, which is aiming to instruct cosumers to take a phote of the product with TAOBAO camera.
We created an interactive game called PAIPAILE, which is aiming to instruct cosumers to take a phote of the product with TAOBAO camera.
Based on people's daily online shopping habits, we selected a group of product representatives and made them into 3D product characters.
Consumers can collect the characters and win money by participating in the interactive game.
Consumers can collect the characters and win money by participating in the interactive game.
#IP Design# #3D#