As a young uprising company in the construction sector, Schlauer Bauen needed a brand identity that would stand out from the competition as well as be as memorable to clients and passersby as possible. Up to seven different concepts were presented in a first round to the clients.
"Schlauer Bauen" is the name chosen by the two founders and literally translates to "cleverer building". With this in mind, the octopus was chosen to represent the clever aspect. However, the client took a particular liking to the three-dimensional display of the letters S and B. The final Version combines these two specifications.
The modern and cohesive Website presents the company's wide assortment of services in the field as well as giving an overview of their concluded and ongoing projects.
