Presantation video
Challenge
For most of the exhibitions, the exhibitors could only get the limited space for their product displays. Therefore, in order to further develop the idea, the Guangzhou National Advertising Industrial Park extended their space beyond the 200 square meters exhibition hall.
Solution:
To create “ A Growing Exhibition Hall” .
Creative Execution:
1/ To build “A Growing Exhibition Hall”
We decorated an exhibition hall (with limited space) with the exclusive design, by placing six giant seed sculptures there. We drew a lot of attention by this idea. In order to interact with the audience via internet and/or for them to get more information, we installed an iPad on each giant seed sculpture.
2/ Creating “ Seed Soil”:
To encourage the audience to speak up about their dreams, we specially built an inspirited network platform for the audience to plant their personal “Dream Seed.”
Planting the “Dream Seed”:
Gift packs were sent out with the actual seeds that had a QR code. The audience could participate by scanning a QR code on the gift pack, it will automatically generate a Weibo craze, so that the participator could “plant” their “Dream Seed” online. Furthermore, the audience online would be able to comment and forward the related information on Weibo.
Broadcasting the “Weibo Seed” :
20 virus posters were specially designed to create the tremendous impact on Weibo.
To encourage the audience to speak up about their dreams, we specially built an inspirited network platform for the audience to plant their personal “Dream Seed.”
Planting the “Dream Seed”:
Gift packs were sent out with the actual seeds that had a QR code. The audience could participate by scanning a QR code on the gift pack, it will automatically generate a Weibo craze, so that the participator could “plant” their “Dream Seed” online. Furthermore, the audience online would be able to comment and forward the related information on Weibo.
Broadcasting the “Weibo Seed” :
20 virus posters were specially designed to create the tremendous impact on Weibo.
Results:
1. The event drew massive attention from over 50,000 advertising elites. The event was so successful that it became the most popular exhibition of the day.
2. More than 25,000 gift packs went home with the “Dream Seed” the participators.
3. Over 10,212 fans gave attention to the official Weibo account during the short period of three days.
4. About 16,951 “Dream Seed” were planted online.
5. More than 14,715 forwarded the event feed on weibo. It had 50,000 clicks and after all calculations over 50,000,000 people were attracted the events by the social media side
6. Over 12,683 people visited the official website.
7. The event attracted a large number of local major media companies and websites to report and broadcast the innovative ideas of “A Growing Exhibition Hall” and the “Dream Seed”.
1. The event drew massive attention from over 50,000 advertising elites. The event was so successful that it became the most popular exhibition of the day.
2. More than 25,000 gift packs went home with the “Dream Seed” the participators.
3. Over 10,212 fans gave attention to the official Weibo account during the short period of three days.
4. About 16,951 “Dream Seed” were planted online.
5. More than 14,715 forwarded the event feed on weibo. It had 50,000 clicks and after all calculations over 50,000,000 people were attracted the events by the social media side
6. Over 12,683 people visited the official website.
7. The event attracted a large number of local major media companies and websites to report and broadcast the innovative ideas of “A Growing Exhibition Hall” and the “Dream Seed”.
