The Cereal Club
Branding Identity - Student Project
Yoobee College of Creative Innovation
Problem
My client wants to open a new boutique store to attract a wide range of customers and provide a unique and memorable experience. In order to win the lease they will need to provide a brand book showcasing their identity and personality that stands out against their competition.
Solution
The solution is to open a store where you can create or mix your own cereal! It will be the ultimate cereal bar that has every flavour you can imagine. Buy them as they are or mix your own to create an epic cereal for any time of the day. Shoppers will also be able to purchase items to accompany their cereal like different milks, yoghurt, toppings and edible bowls. There will also be a dine-in option for people on the go or those who want to share this experience together.
Loyalty Card
Brand Assets
Employee T-shirt
Minimum Clear Space
This Project Included:
-Timeline and Key Milestones
-Pitch Presentation
-Moodboard
-Target Audience and Personas
-Competitor Analysis
-Brand Personality and Archetype
-Brand Values and Mission Statement
-Ideation, Concepts, Developments and Feedback
-Brand Assets, Colour Palette and Typography
