About Al-Aija:
The campaign aims to revive the tangible and intangible heritage in the New Valley Governorate, as it is one of the largest governorates in Egypt and occupies 44% of Egypt's area.
We discussed an initiative called (Al-Aija), which means the beautiful Bedouin girl, which refers to the governorate (New Valley).
Designing a tourism promotional campaign for the governorate by presenting the details of life and the nature of the people of the valley and their characteristics, and most importantly highlighting the most important tourist places and discovering amazing places that are unknown or not famous
Discovering what is related to heritage and tourism, whether recreational, therapeutic or otherwise
We discussed an initiative called (Al-Aija), which means the beautiful Bedouin girl, which refers to the governorate (New Valley).
Designing a tourism promotional campaign for the governorate by presenting the details of life and the nature of the people of the valley and their characteristics, and most importantly highlighting the most important tourist places and discovering amazing places that are unknown or not famous
Discovering what is related to heritage and tourism, whether recreational, therapeutic or otherwise
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