\!嘭嘭!/ 品牌形象设计

嘭嘭是一个于2023年初成立的手工贝果品牌，设计团队在同一时期收到了该项目的设计委托。

在设计初期，设计师们与面点师同时参与了一枚贝果的制作。在整体的制作流程中，最令人心动的部分是将塑形完成后的贝果面团放置在烤箱中，即将出箱的那几秒。

随着烤箱“叮”的一声提示音，宣告着贝果正式完成了从面团到最终形态的转变。这个过程，似乎宣告着某种成功以及最终期待的落成。

这也是“嘭嘭”品牌名称的由来，我们将这一刻的期待、喜悦与成功，通过文字与图形的方式转译，传递给嘭嘭的消费者们。

Pong Pong is a handmade bagel brand established in early 2023, and the design team received the design commission for the project during the same period.

In the early stage of design, designers and pastry chefs participated in the production of a bagel at the same time. In the overall production process, the most exciting part is placing the shaped bagel dough in the oven, just a few seconds before it comes out of the box.

With the sound of "ding" from the oven, it is announced that the bagel has officially completed the transformation from dough to final form. This process seems to announce a certain kind of success and the completion of the final expectation.

This is also the origin of the brand name "Pong Pong". We translate the expectation, joy and success of this moment to the consumers of Pong Pong through words and graphics.

> 设计理念 | Design Concept

“嘭”的一瞬。

我们希望将品牌标识整体的动势，通过简洁的图形以及文字传递给每一位见到品牌的人。它是一种向上的力量，即将完成蜕变的一瞬间所发生的故事。

除了在品牌的标识上，这样一瞬间的定格状态也同时应用到了品牌的各种物料上。

设计师将文字进行解刨、重塑、解构，构成了“嘭的一瞬间”的各种图像画面。

它们是充满活力的、可爱的以及附有生命力的一瞬。

"Pong" moment.

We hope to convey the overall momentum of the brand logo to everyone who sees the brand through simple graphics and text. It is an upward force, a story that happens at the moment when transformation is about to be completed.

In addition to the brand logo, such a momentary frozen state is also applied to various materials of the brand.

The designer dissected, reshaped, and deconstruct the text to form various images of "a moment of Pong".

They are vibrant, cute and alive with moments.