Rebranding a master tradesman.

In 2022 I was approach by Mark McRae, owner of Arc Plastering. His business was growing and required a brand that reflected his wider service offering. They required a new company name, brand identity and website.

Mark’s business was changing. He was now diversifying to offer a range of new services such as stove fitting and soundproofing. We undertook a series of workshops to create a name that encompassed everything the business was now offering customers, whilst maintaining the defining features that had made Mark’s business a success up to that point.

The name we settled upon was ‘Renu’. Throughout our sessions, it became apparent that one of Mark’s key selling points is his ability to revitalise and reinvigorate the spaces he works in.

Mark isn’t just a master at his craftsman - he also brings a creative approach to refreshing homes and spaces, providing solutions that customers hadn’t considered or expected. The name ‘Renu’ felt simple, down-to-earth and self-explanatory.

A brand tagline was developed to succinctly encapsulate the value Renu bring to customers home. The ‘Renu your home’ tagline was applied to company vehicles to enhance brand recognition.

A brochure website was developed using Squarespace. As part of this, a set of illustrations were designed to visualise Renu’s services. A range of social media templates were also produced.

Visit their website: renugroup.co.uk