LISTEN TO YOUR GUT!
Show Us Your Guts!
Hit The Harmful Bacteria & Get A Free Yakult!
THE BRIEF
Tell the young ladies that yakult ace light give you the guts to perform youself because yakult is the pioneer in the fieldor probiotics with over 3 times concentration of “Shirota Strain” goodness compareto other competitors.
IDEA
The idea want the young ladies to show the guts perform theirself. We choose Ladies day (every Thursday) during this campaign. That day, staff wear the bad bacteria mascot and go around at shopping center or crowded places. The mascot will look for the yound ladies and let them hit to get the free Yakult Ace Light. The video of this campaign post at the social website to let more people know about this campaign.
EXPECTED RESULT
-2000 young ladies engagement with the product
-50000 people will cognition with our product.
-Increase the 20% sales compare to last years.
Thank you for viewing my project
