Veddan — Brand Identity and Website
For a Premium Hi-fi Speaker
Type of design: Brand Identity, Website
For a Premium Hi-fi Speaker
Type of design: Brand Identity, Website
Business area: Hi-Fi audio systems and home speakers manufacturer
Client
The Veddan speakers utilize the newest patented technology to produce audio of exceptional quality that's on par with a live orchestra. This allows owners to relax and escape into different worlds, all from the comfort of their own homes.
Design Goals
We aimed to establish a unique identity that effectively communicates our product's functional and emotional benefits. The sound reproduction is of extraordinary quality, capable of transporting you to another world. Music is an art form that deserves to be fully enjoyed without any compromise on quality, just as it was intended.
During the development of the brand identity, the audio equipment market was already mature, with established leaders and diverse product offerings. We researched major well-known and respected competitors such as B&O, Bose, and Harman/Kardon. It was our goal to create an identity that would make a lasting impression and stand strong against these competitors. Moreover, the identity of our speakers needed to align with their premium price positioning.
Concept
We’re like a collider
A collider is a cutting-edge device that allows us to explore the unknown world of elementary particles, which are impossible to study with the human eye alone. Similarly, to truly capture the essence of original music, a Veddan speaker is necessary. This type of speaker produces sounds similar to those of live musical instruments, and its elongated tube shape resembles that of a collider. This technology allows our clients to delve into new and exciting realms.
To fully convey the metaphor, we utilized every aspect of identity (logo, graphics, typography, photo style). We demonstrated the moment when reality shifts to another dimension. As the music begins, the surroundings transform, transporting you to an alternate reality.
Visit our website and look how we make so unique designs!
How we conveyed premium positioning
We leverage all technological achievements in graphics to help customers envision themselves using the product and ultimately make a purchase. Our team employs the power of 3D renders and animated 3D graphics to capture the energy of music and particles moving within the collider. Through these captivating visuals, we can showcase our speakers in their finest quality.
Logotype
The logo features two letters, V and A, which are similar and symmetrical. These letters create the illusion of movement as they appear to circle around each other, like particles in a collider. This design also represents a sound wave.
Typography
Typography is a vital aspect of identity design that adds motion and fluidity to static layouts. As words never stand still, they seem to fly past us. Round letters with diagonal axes convey a sense of rapid movement. Additionally, typography sets the rhythm for the entire layout, with other design elements aligned in relation to it.
Graphics
As the melody fills the air, the graphics come alive, spinning and dancing around the speaker. They create a mesmerizing trail that resembles the motion of elementary particles. The result is a stunning visual depiction of the fifth dimension, where sound waves come to life.
This line can be used as generative graphics, the movement and character of which synchronized with the melody.
This line can be used as generative graphics, the movement and character of which synchronized with the melody.
Visualization of the speaker and photo style
The speaker is the static and central element of the layout, with everything around it moving and changing. We showcase the speaker through the power of 3D rendering and the dynamic composition of surrounding objects in the photo to convey movement.
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Design Director: Mike Samovarov
Team Leader: Aleks Gusakov
Graphic Designer: Julia Zamiatina
Web Designer: Yulia Opanasiuk
Creative Project Managers: Alona Kot
Case Design: Anna Fedorovych, Anton Bukoros
Design Director: Mike Samovarov
Team Leader: Aleks Gusakov
Graphic Designer: Julia Zamiatina
Web Designer: Yulia Opanasiuk
Creative Project Managers: Alona Kot
Case Design: Anna Fedorovych, Anton Bukoros
Important!
If you want to support Ukrainian designers and the entire Ukrainian people in the war for world independence from russian terrorism, please, follow the links below:
comebackalive.in.ua (charity fund)
u24.gov.ua/needs (an initiative of the President of Ukraine)
If you want to support Ukrainian designers and the entire Ukrainian people in the war for world independence from russian terrorism, please, follow the links below:
comebackalive.in.ua (charity fund)
u24.gov.ua/needs (an initiative of the President of Ukraine)
