Roots is a tea company founded by two Ethiopian sisters with the goal of disrupting the beverage market by introducing a sustainably-farmed drink that targets adventurous go-getters.
The wonderfully varied landscape of Ethiopia provided inspiration for the colours of 2 flavour profiles.
The traditional language of Ethiopia – ge’ez – provided inspiration for the typeface.
At Roots, we believe that tea is not merely a beverage; it’s a lifestyle. It’s a symphony of flavours that harmonize with your senses and a moment of tranquility that embraces your soul.
Discover the essence of tea culture through our curated selection and immerse yourself in a world of flavours, traditions, and community. Welcome to a realm where tea takes centre stage, and each cup becomes a memorable experience. Let us kindle your love for tea and become part of your journey to serenity. Cheers to a life steeped in elegance and warmth!
Beyond being a tea brand, Roots is an invitation to explore the art, history, and culture that surrounds the world’s second most consumed beverage. Embrace the elegance and charm of tea culture as we embark together on a journey to savour the art of tea, sip by sip.
