Rebranding of "Brand Lux" Drink Factory



About us

"Brand Lux" LLC is one of the largest enterprises in Azerbaijan for the production and sale of alcoholic products in the local market of Azerbaijan. The territory of the enterprise is a complex of industrial buildings equipped with advanced imported equipment.
Today, "Brand Lux" LLC produces more than 70 alcoholic beverages. A team of professionals and specialists implements the company's work principles to produce products that meet the highest requirements and standards. For these purposes, the plant has created its own laboratory, which contains the most advanced equipment.
The product quality control system is implemented at each stage of production. Employees of all departments improve their skills at international exhibitions and forums, exchange experience with foreign companies, develop new technologies and apply them.
Thanks to the joint collective, high-quality products and the promotion of the export of products under the auspices of "Made in Azerbaijan" by the state, the volume of production of export-oriented goods is increasing year by year.
The main goal of the plant's staff is to contribute to the development of the alcoholic beverage industry in Azerbaijan by producing high-quality products.






The idea of logotype

Introducing the rebranding of Brand Lux, a beverage company. The new logo consists of typographic and symbol parts that include the following meanings:
• Transparency
• Clarity
• Water
• Pouring liquid
• The path of product
The symbol you see reflects the process of receiving the order of the drink that will be made from pure water under transparent conditions, confirming the preparation of the product, and filtering the liquid and sending it to the customer.





Safety zone

Distances are measured based on the letter "a" in the Brand Lux logo.





Wrong usage of logotype

The text and symbol of the logo must be positioned at the right angle, without any color, distance or deformation.





Corporative style

The pattern reflects the flow of liquid and the path of the product.





Hologram

The unique hologram is an indicator of the production quality of the plant. The sign will be reflected on the products owned by "Brand Lux" LLC, reflecting the high quality of the enterprise.






Thanks for attention!



Graphic Designer - Aysel Bakhshiyeva

Marketing Specialist - Shahriyar Hummatov

Commercial Director - Elshan S. Maharov




Rebranding of "Brand Lux" Drink Factory
Published:

Rebranding of "Brand Lux" Drink Factory

Welcome to the beverage plant rebranding project! We are proud to present to you our ambitious work to reimagine and transform a factory that ha Read More

Published: