S I T U A T I O N
Introducing Startuper’s Smoothie – the ultimate solution for our fast-paced, ever-changing lives. As we strive to achieve our daily goals, we yearn for our minds to function faster, better, and stronger, yet often neglect the importance of real, nourishing food.
But fret not! We've got the perfect solution. This isn't just your ordinary sweet smoothie; it's a complete and satisfying meal in a single package. Gone are the days when such offerings were limited to kids or lacked nutritional value. We are here to redefine the game with our one-of-a-kind creation.
S O L U T I O N
Our mission was simple yet bold – captivate the attention of adults and present them with an exceptional food alternative, wrapped in creativity and innovation.
The driving force behind our concept was to debunk the notion that we are just another trendy smoothie. We aimed to design something sophisticated and engaging for our target age group, setting ourselves apart on the shelves of fridges and pantries alike. Think start-up vibes – infused with vocabulary that resonates, numbers that impress, and web design elements that mesmerize.
Each product in our collection follows a clear and striking composition pattern, brought together by a distinctive illustration. This symbolizes the high-achiever within us all – bursting with ambition and fueled by our brain-boosting nutrition.
Welcome to a new era of nourishment & aspiration – Startuper’s Smoothie, the choice of champions!
Client: Startuper’s
Art direction / Graphic design: Gintarė Marcinkevičienė
Product photoshoot: Martyna Paukštė
