Unify Women's Day Campaign
Introduction
Unify Integrated Facility Management is a leading provider of facility management services. In 2023, they wanted us to create a special campaign for Women's Day to celebrate the achievements of their female employees.
We decided to create static and video posts for them which involved their women workforce.
We decided to create static and video posts for them which involved their women workforce.
Campaign Goals:
- Increase awareness of Unify's commitment to diversity and inclusion
- Celebrate the achievements of female employees
- Inspire other women to pursue careers in facility management
Campaign Content:
Campaign Impact:
The campaign had a significant impact on both the Unify team and their online audience.
Internal Impact:
The emotional video resonated deeply with the women employees at Unify, fostering a sense of belonging and recognition. The campaign provided a platform for these women to share their stories, building camaraderie among the team members.
External Impact:
The campaign received enthusiastic engagement from the online audience. The emotional video touched the hearts of viewers, leading to an increased number of likes, comments, and shares on both Instagram and LinkedIn.
Achievements:
Engagement Metrics: The campaign's social media posts garnered a substantial increase in engagement compared to the company's average posts. The emotional appeal of the video contributed significantly to this engagement surge.
Positive Brand Image: Unify's commitment to celebrating diversity, inclusivity, and employee appreciation was showcased through this campaign, resulting in a positive impact on the brand's image.
Conclusion:
Overall, the Women's Day campaign was a success for Unify Integrated Facility Management. It helped to achieve the campaign goals and received positive feedback from employees and customers.
