AVEENO
KEY VISUAL &
NEW ASSET DEVELOPMENT
2022
A carefully prepared triple oatmeal complex for a hydrated daily life.
Aveeno has been renovated completely, from the key visual, the brand copy, the key claim, a directed cut, the detailed page, and finally, this kit design.
HEAZ has worked to develop numerous assets for Aveeno.
We’ve expressed Aveeno’s new look in various forms to highlight the brand color and to emphasize the highly concentrated and exceptionally moisturizing oatmeal formula.
Client. Aveeno
Year. 2022
Brand Location. South Korea
Division Creative Director. Sungyoon Kim
Contents Director. Seungeun Lee
Contents Creator. Minji Yoon, Yunhee Cho
Art Director. Suna Jung
Designer. Hansol Ryu, Youna Cho, Kihun Lee, Eunju Jung
Key Visual Photography & Styling. Tince Studio
Photographer. Junghun Yeom
