![podcast brand identity Logo Design psychology rebus collage visual identity Socialmedia Paul Rand](https://mir-s3-cdn-cf.behance.net/project_modules/1400/00840a177138899.64d13e8fd0e6e.jpg)
ptbr:
Muito feliz em contribuir com o projeto [CVPsi], um podcast que explora a psicanálise de maneira acessível. O trabalho envolveu a fusão de elementos gráficos e linguísticos, considerando tanto a estética quanto a semântica. O logotipo é um estudo aprofundado em síntese visual, incorporando a ideia de diálogo (balão de fala), o campo de atuação (símbolo Psi), e o uso criativo de espaço negativo.
eng:
I'm very happy to have contributed to the [CVPsi] project, a podcast that delves into psychoanalysis in an accessible way. The task involved the merging of graphical and linguistic elements, considering both aesthetics and semantics. The logo is a comprehensive study in visual synthesis, incorporating the idea of dialogue (speech bubble), the field of activity (Psi symbol), and the creative use of negative space.
Client: UFMG CVPsi| Visual Identity / Social Media | Brazil | 2023
I'm very happy to have contributed to the [CVPsi] project, a podcast that delves into psychoanalysis in an accessible way. The task involved the merging of graphical and linguistic elements, considering both aesthetics and semantics. The logo is a comprehensive study in visual synthesis, incorporating the idea of dialogue (speech bubble), the field of activity (Psi symbol), and the creative use of negative space.
Client: UFMG CVPsi| Visual Identity / Social Media | Brazil | 2023
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/fbac15177138899.64d13e8af195b.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/a727c1177138899.64d13e8af2771.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/1ff268177138899.64d13e8af08e7.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/5aa80a177138899.64d13e8aef8c4.jpg)
A marca foi planejada em três dimensões – nome, sigla e rébus.
![podcast brand identity Logo Design psychology rebus collage visual identity Socialmedia Paul Rand](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/e817e5177138899.64d13e8fd1c50.jpg)
O design focaliza a criação de um balão de diálogo, não de uma forma usual e completa, mas de uma silhueta poligonal que emerge a partir das formas dos colchetes.
![podcast brand identity Logo Design psychology rebus collage visual identity Socialmedia Paul Rand](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/bb985c177138899.64d13e8fcfe36.jpg)
O colchete, elemento-chave no logotipo do [CVPsi], é amplamente usado na gramática para incluir informações adicionais, clarificações ou comentários.
![podcast brand identity Logo Design psychology rebus collage visual identity Socialmedia Paul Rand](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c804a0177138899.64d16f91af19d.gif)
Na variação do logotipo do [CVPsi] com o rébus, a palavra "cê" é representada pela letra "C" e a palavra "vê" é representada pela letra "V", referenciando a oralidade do sotaque mineiro característico, que muitas vezes simplifica ou abrevia palavras - além de evidenciar a conexão com o podcast. A combinação desses elementos - "Cê Vê Psi" - ressalta a identidade regional da marca, ao mesmo tempo em que estabelece um convite direto e pessoal ao público para "ver" ou explorar o mundo da psicanálise.
![podcast brand identity Logo Design psychology rebus collage visual identity Socialmedia Paul Rand](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6abdfb177138899.64d1617cd02f0.jpg)
![podcast brand identity Logo Design psychology rebus collage visual identity Socialmedia Paul Rand](https://mir-s3-cdn-cf.behance.net/project_modules/1400/047ec5177138899.64d16f91b0278.gif)
![podcast brand identity Logo Design psychology rebus collage visual identity Socialmedia Paul Rand](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7547be177138899.64d1617cd132d.jpg)
![podcast brand identity Logo Design psychology rebus collage visual identity Socialmedia Paul Rand](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9e9836177138899.64d1617ccf472.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/468362177138899.64d1617aef63e.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/05c132177138899.64d1617aeec3a.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/d486c0177138899.64d1617aee2d0.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/867865177138899.64d1617c5f8ce.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/0e4f27177138899.64d1617c61218.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/17218b177138899.64d1617c60451.jpg)
![podcast brand identity Logo Design psychology rebus collage visual identity Socialmedia Paul Rand](https://mir-s3-cdn-cf.behance.net/project_modules/1400/09d98d177138899.64d1646e3f417.jpg)
![podcast brand identity Logo Design psychology rebus collage visual identity Socialmedia Paul Rand](https://mir-s3-cdn-cf.behance.net/project_modules/1400/cc1d34177138899.64d1646e413cb.jpg)
![podcast brand identity Logo Design psychology rebus collage visual identity Socialmedia Paul Rand](https://mir-s3-cdn-cf.behance.net/project_modules/1400/bd28eb177138899.64d1646e4257d.jpg)
![podcast brand identity Logo Design psychology rebus collage visual identity Socialmedia Paul Rand](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d70217177138899.64d1646e48706.jpg)
![podcast brand identity Logo Design psychology rebus collage visual identity Socialmedia Paul Rand](https://mir-s3-cdn-cf.behance.net/project_modules/1400/603ff8177138899.64d1646e436ab.jpg)
![podcast brand identity Logo Design psychology rebus collage visual identity Socialmedia Paul Rand](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0e7295177138899.64d1646e4687c.jpg)
![podcast brand identity Logo Design psychology rebus collage visual identity Socialmedia Paul Rand](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9ce1cf177138899.64d1646e4a5a9.jpg)
![podcast brand identity Logo Design psychology rebus collage visual identity Socialmedia Paul Rand](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ff51f1177138899.64d1646e404c4.jpg)
![podcast brand identity Logo Design psychology rebus collage visual identity Socialmedia Paul Rand](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b409e0177138899.64d1646e4775b.jpg)
![podcast brand identity Logo Design psychology rebus collage visual identity Socialmedia Paul Rand](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b0f4a9177138899.64d1646e495ce.jpg)
![podcast brand identity Logo Design psychology rebus collage visual identity Socialmedia Paul Rand](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4b008b177138899.64d1646e4577a.jpg)
![podcast brand identity Logo Design psychology rebus collage visual identity Socialmedia Paul Rand](https://mir-s3-cdn-cf.behance.net/project_modules/1400/659b68177138899.64d1646e447ef.jpg)
![podcast brand identity Logo Design psychology rebus collage visual identity Socialmedia Paul Rand](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e0333a177138899.64d1646e3e58b.jpg)
Direção Geral: Victor Belo
Redação e pesquisa: Victor Belo
Imagens: Adobe Stock, Unsplash, Freepick, Autorais