Australia Health Supplement - EVERMORE
The Evermore brand hails from Australia and is dedicated to fostering a wellness-oriented way of life. Operating via Australian duty-free outlets, e-commerce platforms, and international distribution, the company is actively amplifying the presence of Evermore. This entails showcasing the brand's inherent excellence achieved through a meticulous production regimen.
Tasked with envisioning the packaging for Evermore's innovative Inner Beauty raw material range, my involvement extends beyond the brand's established conventions. In alignment with Evermore's timeless essence, I participated in shaping the design direction for a new era, encapsulating the spirit of the next generation.
Project Goal
The primary objective of the design initiative was to forge a fresh and distinct visual concept for the Inner Beauty line while upholding the integral packaging identity synonymous with Evermore. This undertaking aimed to seamlessly blend innovation with tradition, forging a connection between the new and the established. With a focus on duty-free shop presentation, the packaging design diligently incorporated a prominent marketing focal point on the front label, enabling swift communication of product attributes to potential consumers. Additionally, the overarching goal was to accentuate the unique 'marine' collagen, a hallmark that sets this product line apart from its counterparts.
Design Journey
Embarking on the design journey, the challenge lay in infusing novelty into the Inner Beauty line without diluting the recognizable Evermore packaging heritage. A careful balance was struck, weaving contemporary aesthetics into the tapestry of brand familiarity. To cater to duty-free retail dynamics, the front label was meticulously crafted as a strategic marketing canvas, ensuring instant engagement and comprehension. Notably, the design expedition centered on spotlighting the pivotal 'marine' collagen element, orchestrating visual elements that harmoniously conveyed its significance. This voyage encompassed a meticulous choreography of innovation, tradition, and distinctive essence, resulting in a packaging tapestry that resonates with both brand loyalists and curious newcomers alike.
Original EVERMORE’s Packaging Identity
New EVERMORE’s Packaging Identity
Design Solution
The design solution involved retaining the signature top square layout to preserve Evermore's packaging identity, ensuring a seamless brand experience. Departing from a monotonous solid blue, the natural colors of product photos were embraced, injecting vibrancy and preventing monotony. To enhance visual impact, marketing points were ingeniously incorporated as eye-catching pictograms, capturing attention at first glance. Additionally, for the VEG capsules, marketing highlights were strategically placed alongside capsule information, streamlining communication and guiding consumer focus.
LET'S WORK TOGETHER!
E-mail: hello@gdayheena.com
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Instagram: gdayheena_design
THANK YOU
