LG Washing Machines
World Champions of Laundry
Project Overview:
In the cutthroat battlefield of washing machines, where brands bombard consumers with price and spec wars, how could LG stand out? We crafted a campaign that transcended mere features, tapping into a fear we all share: the Laundry Monster.
Concept:
Introducing the Laundry Monster, a mischievous creature born from neglected laundry piles. Our campaign positioned LG washing machines as their ultimate nemesis, capable of banishing these beasts to extinction.
Main Key Visual
LG Dryer Key Visual
LG Washtower Key Visual
Picks Of
Features Social Media Posts
Picks Of
Laundry Monster Social posts
Client: LG
Agency: KickAds
