LABEL DESIGN for MAMASH
THE TASK
Create a label for a hair care product for organic cosmetics brand MAMASH.
The goal is a label for the launch of a new, limited-edition hair care line with rose and collagen.
Make a design option of your choice.
You can follow the trends of the industry and the rules of our brand book
You can follow the trends of the industry and the rules of our brand book
MOODBOARD
DECISION
Label concept in a trendy style using an illustrated pattern of rose flowers arranged in an order that resembles the structure of a collagen molecule.
The background image is created with the help of AI and refers to the Rococo style – a style created for women and their whims. Roses hint at the atmosphere of the garden of a good fairy from a fairy tale and prepare the viewer for emotions about the product.
Variants of symmetry and asymmetry in the composition and the use of different shades, close to the brand ones, which will look advantageous on the bottle, are presented.
For the text, branded fonts are used with an emphasis on the main components of the product.
GENERATION of IDEAS using ARTIFICIAL INTELLIGENCE
FINAL LABEL DESIGN
VISUALIZATION
Concept & illustrations:
Nataliia Sliusarevska
Nataliia Sliusarevska
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