As one of five designers, I partnered with California Avocados to seamlessly intertwine the state's landscapes with its emblematic fruit. Empowered by creative freedom and equipped with 3D tools, we crafted captivating visuals that illuminated this distinct connection.
Our concept revolved around harmonizing California's environment with its avocados. Employing plastic and glossy design elements, we artistically blended these elements while maintaining brand authenticity.
Throughout the project, we embraced artistic exploration, capitalizing on creativity and time. The result: visuals that exalted both the brand and nature, exemplifying innovation through fruitful collaboration with the client.
Final image California Avocados Campaign.
Selected sketch.
We embarked on the creation of a video animation to complement our illustrations, aiming to take viewers on a captivating journey. Our concept revolved around dynamically exploring and traversing the contours of the letters, offering glimpses of intricate details in swift succession.
The video showcased an engaging voyage both around and within the letters, a visual adventure that unfolded rapidly. By skillfully choreographing the movement, we allowed the audience to appreciate various facets of the design while maintaining a brisk pace.
This animation concept added an immersive layer to our project, enhancing the overall impact by infusing motion and depth into the artwork. As viewers embarked on this swift journey, they were treated to a unique perspective of the intertwined relationship between California's landscapes and the vibrant world of avocados.
Animation based in the Illustration
We hope you've enjoyed our creative project as much as we enjoyed bringing it to life.
For more of our work, please visit my portfolio www.jenue.net
Thank you for joining us on this inspiring journey of artistic exploration and collaboration.
