ABOUT THE PROJECT
The Daisy Patch is a passion project where my goal was to capture the essence of The Daisy Patch: a resourceful community that simplifies plant care. The brand aims to be the go-to hub for millennials and Gen Z, providing expert advice and an engaging platform to share experiences.
DESIGN APPROACH
For this brand, the visual direction was carefully curated to be minimal, modern, friendly, and approachable. This was accomplished by pairing a welcoming serif typeface with a modern sans-serif, striking the perfect balance between warmth and contemporary flair. Additionally, the logotype underwent custom modifications to create a distinct and memorable brand signature.
The color palette further defines the brand with a diverse yet unified set of colors—two shades of green, light purple, beige, and the essentials of black and white. Each color was chosen to reflect different aspects of the brand’s personality.
As an added brand touchpoint, I designed membership cards to enhance community engagement.
The end result is a brand identity that truly resonates with its target audience, successfully delivering on The Daisy Patch's mission to be the comprehensive resource for the new age of plant enthusiasts.
