Client: Apnalaya
Creative Brief: Apnalaya NGO - Empowering Urban Poor Communities
Apnalaya is a non-profit organization committed to transforming the lives of urban poor communities residing in slums. Their mission revolves around three key pillars: enabling access to essential services (including healthcare, education, and livelihood opportunities), empowering communities for self-reliance, and advocating for civic entitlements with the government. The objective of the campaign is to create awareness, engages stakeholders, and secures financial and volunteer support for Apnalaya's initiatives within urban slums.