Through the growing nature of social media, we have the power to connect with people
around the world and share, promote our brand. Facebook, Instagram, Twitter and other
online platforms are the perfect places to provide relevant content, post inspiring stories,
and conduct global conversations about spa's as well as the products.

Ofcourse, to maximize our social media presence, brand consistency is key. In the pages
ahead, we have provided helpful guidelines to ensure proper sizing and formatting of any
social media materials.

A brands tone of voice is not just what it says, but how it says it. It embodies the brand's
personality and values, and is carried across all writter copy - including website content,
social media messages, and more.

Clear & Simple
Making it easy for the consumers to understand Zivaya Spa in a compelling way.

Conversational & Approachable
Relating with the consumers on a "friend" level, in a manner that they would speak in.

Emotion-Drived
Connecting with consumers on a deeper level, with what matters to them most.

Positive & Uplifting
Inspiring people to be their best selves, with language that looks optimistically to the
future.

Community Oriented
Using "you" in reference to our community to show how our audiences is at the centre of
Zivaya social communication, and to help readers better connect with the brand and
perceive their value and importance.