UTAH ADDY AWARDS
PROBLEM: Some agencies in Salt Lake City were submitting work that was either spec work or was never placed in any sort of legititmate media. These agencies, OK, it was really one agency who was guilty of it year after year. So how to make them stop.
SOLUTION: Shame. Guilt. Sarcasm.
RESULTS: It must have been a success, because the UTAH ADFED was forced to pull the ads and posters because a board member was a partner in that agency. Yep, true story.